Accelerate your career with personal growth tips from Author, Business Columnist, Presenter, and Consultant Dave Lubelczyk.
What you will learn in this talk:
How to brand yourself in the job you want to have.
Ways to take more chances in your career.
The importance of a positive mindset.
How to prioritize what is important to you.
Watch The Full Show Below
Listen To The Full Audio Track Below
Meet Dave Lubelczyk
Author, Business Columnist, Presenter, and Consultant Dave Lubelczyk incubates ideas and solves problems in companies of all sizes.
After 20 years of providing marketing, advertising, creative, and consulting services, Dave now helps owners and business leaders incubate ideas and overcome problems.
Lead ROIinU Instructor Suzanne McDonald: “Thank you so much for joining us on the ROIinU Career Success Tips Show. You and I have known each other for quite a while, and I always love to talk shop with you. Before we jump into ‘about you,’ I always love to talk about like what’s going on in the world. I was just on vacation last week and um was happily not paying attention too much to what’s happening in marketing. Just curious what you see.”
Author, columnist, entrepreneur Dave Lubelczyk: “I’ve been reading a lot of Seth Godin. I had gotten away from him, but got back into his books and his blog, so I’ve been getting a lot fed through him. I’ve been reading a lot on relationships, too. I’m finding that because we were all locked away, everybody rekindled a lot of relationships with their family and their friends. But we kind of lost relationships with our local restaurant and barber shop. One thing we’re going to see in the next couple years is that rekindling of those relationships. But it’s also changed because losing some of our our favorite places during COVID, we realized just how important it is to know that local coffee shop not only to you because you get your coffee every morning but also to the downtown ecosystem.
“I’m seeing more and more people thinking about those relationships and how businesses are interrelated. I’m hoping we’re going to get away from the kind of spammy versions of sales funnels and more into more of a relationship kindling. Seth Godin says when we trade attention a trust for attention that’s when things go awry.
“The original permission marketer wrote the book on it years ago, I think we’re going to see more and more people trying to think about trust and think about validity and authenticity of information and brands. It all comes out of the fake news phenomenons and all that we we’ve been going through over the last few years. People are really looking at who is authentic. Who am I gonna actually spend time and build a relationship with?”
Some of Dave’s favorite brands are local businesses in Providence
“I’m a big fan the local places. I’m really enjoying those small neighborhood local spots. My new favorite brand is is right here in the Onleyville neighborhood in Providence is Troop they they are such an authentic brand. They believe in the neighborhood; they create partnerships. They have had a pivot many many times over the last year and a half two years now with the pandemic, and they stayed true to themselves every time. They had to put up plexiglass barriers or every time they had to change music: ‘We can’t have a DJ at the end with everybody dancing.’ They still went back and thought: ‘What is our brand? What is our culture? Why are we here? What are we trying to do?’ They’ve downsized their menu, but yet they upped the level of specials. So they’re still providing this really cool funky urban hip-hop vibe with amazing food that’s true to them.”
How can small businesses build their branding?
“That’s a really good example of how a really small business can do branding really really well and connect with their customers. That’s really important because a lot of small local businesses have been hard hit and feel overwhelmed. But if you can do a few things right — and and that’s right for your brand — and understanding what to focus on is huge.
“This goes way back 20 years now, from the beginning of starting my my branding company — our tagline was ‘Because Brand Is Everything — and it’s that idea that every little thing that that a company does adds up to that brand experience. To use troop as an example, everyone there understands the culture, and everyone understand understands the mission. Everyone wants to be there, whether it’s the receptionist or the guy cleaning off the tables, they all eat sleep breathe live the culture. You see them on their day off eating and drinking and listening to music, too.
Branding 101: Build a purposeful culture that everybody embodies
“If you can build a culture where everybody embodies and understands what is the purpose of this organization, what’s the purpose of this company, what’s the purpose of these products, you really can build a very strong brand. You’re going to create a community within your organization, and then it’s going to extend out to your patrons and your customers.
“It’s easier to do it with your neighborhood restaurant and bar, but some of the bigger brands have done it over the years, too. Starbucks did it for a long time; they lost the way, but they’ve gotten it back. Wall Street pressure wavers a lot of really strong brands over time.”
Suzanne: “I love how we’re just rolling right into this understanding of what branding is without saying: ‘Branding 101.’ But let’s talk a little bit about your career journey so that recent grads and emerging professionals can understand what yours was like.”
Advice for recent grads and emerging professionals: Different choices
Suzanne: “What would go back and do differently? Or what are some of the important things to focus on when first starting out as a recent grad or emerging professional?
Finding the culture that appreciates You
Dave: “I said I would never work anywhere where I couldn’t wear sneakers to work. In college all my friends said: ‘Yeah that’ll change, whatever.’ It’s funny because I very rarely wear sneakers now. I have a million different funky shoes. It wasn’t necessarily the sneakers themselves; it was that culture of being able to be you.”
Graduating in a Recession
Dave: “When I graduated, we were in a recession — a lot of people took retail management training jobs and things like that. I held out to do things I wanted to do. I ended up at a small newspaper for a while. I drove a forklift, which at the time, I thought ‘a business grad driving a forklift and receiving windows’ was the bottom of my career. But, looking back now, working for a lumber yard that was going bankrupt that couldn’t buy two by fours because they didn’t have any credit and having to keep the customers happy … I learned so many valuable lessons on what to do and not do in a business
From graphic design to web development and Creative work
Dave: “I’ve done a lot of different things I’ve done video editing and multimedia development, been a graphic designer, a web developer. I took my tour through the creative world and then started out on my own as what was going to be a branding company. I was going to do a lot of corporate branding work and and logo design. I love doing that stuff. But it very quickly evolves with ‘the whole brand is everything concept’ into a consulting firm, and, for the last 18 years, that’s what I’ve been.”
Working with big brands
Dave:“Working with big brands like Verizon Wireless helping some of their call centers to be more authentic on the phone and show more empathy. To working with your small mom and pops, and some of my colleagues, too.”
Making a difference: The most rewarding part of a career
Dave: “I worked with Justin Kerr, the marketing pirate — you had him on your show. He did a session with me; that was early days of him moving toward being the marketing pirate. It’s always fun to work with people and then see where they go with things. That’s the most rewarding part of my career. Yeah you’ve got to make a living, but also to make a difference, to have an impact on somebody is so much more rewarding for me.
Suzanne: “We did a show with Justin — definitely go check that back out because Justin is amazing and really has figured out the brand-identity piece and how important that is for the brand recognition. As soon as anybody sees in their LinkedIn somebody dressed like a pirate — but not like not like a Halloween pirate, a reenactor pirate and they take it seriously from a historical perspective — and how he’s bridged that into his marketing, really helps him stand out in his branding. It also translates to the marketing elements of just not not just doing things for the sake of doing them, but thinking out-of-the-box.
Dave: “It was an off-handed comment. I’m into steampunk — you can see my hat’s in the background — and he’s into pirate reenacting. We just got talking about it, and I offhandedly said, ‘hey why don’t you be the marketing pirate?’ He said, ‘I can’t do that that’s hokey,’ but over time he evolved it. It really it goes to that authenticity. Be who you are and not being afraid to let people see other sides of you.
Personal branding and being happy in your role
Dave: “There’s a lot of personal branding stuff out there: ‘go just for the job,’ ‘present yourself the way you want to be.’ But if it’s not authentically you — the power suit you’re supposed to wear — you’re not going to be happy doing it. And if you’re happy doing it you’re going to do such a better job. Justin has really embraced that he’s a perfect example of someone who’s brought himself into his own personal brand and in a way that is relatable.
Listen in or watch for more great tips and lessons learned.