Instructors - ROIinU

Meet The ROIinU
Instructors

John has been helping companies and brands “Find Their Fascinating” and tell their stories with video for almost 25 years.
His first sales job was selling TV commercials for WPRI channel 12, moving on to selling trade magazine advertising space, eventually becoming a CMO at one of the largest precious metal recovery companies in the United States.
Previously, John worked at Animus Studios creating videos designed to connect and resonate with a company’s audience.
He also was the co-host of “The Video Jungle Podcast” where you can hear him and his Co-Host Arty Gold speak with guests such as authors, thought-leaders, marketers and Hollywood directors.
John currently is the Director of Marketing & Strategic Accounts at Gannon & Scott.

Ana earned her degree in fashion design from the London College of Fashion and was one of the co-founders of the Internet fashion startup Smart Is Cool.
Ana then pursued a career in e-marketing, working in social media and content marketing with agencies where she led social media campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks and more.
Ana previously served as the Vice President, Content Marketing at Didit where she oversaw content marketing needs for both the internal agency and clients.
Ana is now the President & CEO of Simplified Impact, which simplifies digital marketing for small business owners empowering them to feel confident to execute digital strategies and campaigns we develop.

OnWebLocal (DBA Advisortech.biz) was founded by Mark Collins, a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience.
Mark provides SEO services to small to medium-sized regional businesses and national firms.
His services range from ongoing organic SEO campaigns to ongoing blogging support.

Jay works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results.
He has worked with many companies including GE, Harvard University and Janus Mutual Funds.
Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy.
He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.

Ted is the CEO & founder of SEMCopilot and an experienced online marketer with big-picture vision, exceptional analysis and planning skills.
He has a track record of delivering revenue and profit growth in highly competitive environments through high-impact strategies.
Ted is a veteran speaker at the top search marketing conferences and no stranger to the NIM stage.

Jessica has more than 15 years of experience in building brands, developing targeted communication strategies, and delivering powerful content.
Some of her past positions include being a retail store owner, marketing director, communications director, magazine editor, and video host/producer.
Her company, RESON8 Marketing, is an independent consultancy focused on helping organizations create compelling marketing content that drives revenue and referrals.
RESON8's services include marketing plan development, content marketing strategy development, content creation, copywriting, email marketing, and multi-channel content calendars.