Congratulations on taking the first steps to learn how to increase your own ROI!
Over the next seven weeks, we’ll explore key concepts and best practices in digital marketing while giving you experience working with real clients. Through a mix of in-class activities, team projects, expert-led discussions, and peer review, we’ll help each other learn, debate, and create a professional-grade portfolio.
Week 1: Welcome and Storytelling
Week 2: Social Channels: Strengths, Weaknesses, and Tools
Week 3: Email Marketing and Automation
Week 4: SEO, PPC, and Facebook Ads
Week 5: Multimedia: Images, Video, and Design Tools
Week 6: Metrics: Google Analytics, Reach Tools
Week 7: Final Presentations and Internship Placement Prep
Goals of the Course:
Take a moment now to write down some of your own goals for the class. Why did you enroll? What are you hoping to accomplish?
1) Goal 1: ____________________________________________
2) Goal 2: ____________________________________________
3) Goal 3: ____________________________________________
Please send these goals to email@example.com
I am excited to start this journey with you. And now for the first assignment! For our first class, please watch the following TED talk by Simon Sinek.
Looking forward to discussing it with you!