The Latest with ROIinU

JUNE 18, 2021

How To Network and Market Yourself To Find An Interesting Marketing Job: Thor Johnson

The perception today is that COVID has made hiring exceptionally difficult. That no one will be able to find jobs no matter how hard they try, but this isn’t true. 

The fact is that there are jobs out there looking to hire ambitious young people. What you’re missing then is just the techniques that will get you hired. 

JUNE 11, 2021

How to Work In Digital Marketing: Tips For Recent Graduates - Dacia Daly

Tips For Recent Graduates

When you are going to job interviews it can be easy to get discouraged. As a new grad especially you may worry about your lack of experience. This is where an internship can give you some more confidence, but it doesn’t have to be your only source. 

It’s important to remember that the skills you’ve learned in school are going to be valuable to the companies that you’re applying to. You are an asset to them just as they are going to be an asset to you. So not only is your interview a chance for them to get to know you, but it was also an opportunity for you to get to know them. 

JUNE 03, 2021

How to Become a Retail Marketing Manager: Tips for Graduates from Alexa O’Rourke

What Does a Retail Marketer Do? It’s no secret that over the last couple of months and years, there’ve been a lot of news articles about Amazon and how they’re taking over the world. That online shopping and brick and mortar is a thing of the past. And yeah we all shop on Amazon. It’s really quite convenient. However, we’re physical beings, and we need to be together. We need to be connected. A retail marketer’s goal is to drive foot traffic to their center by connecting the community. It sounds like marketing when we phrase it that way, but it’s done with the intention of uplifting a community. Our phones are great and they allow us to accomplish a lot, but at the same time, we’re still going to need to go out to a local coffee shop and sit down and feel the chair. And how much different is dress shopping when you can’t actually try it on?. We need to get together physically. That’s what we do.

Jul 27, 2020

Taking Advantage of the Global
Talent Shortage

While for recent graduates it may feel like there are no opportunities available to them, a study by ManpowerGroup’s Talent Shortage Survey found that 69% of U.S. employers are struggling to find skilled workers and Marketing is one of the hardest roles to fill. This shortage indicates that companies are actively recruiting skilled workers and are working hard to retain them. With companies in dire need of skilled employees, many are looking to studies to find out what workers want and how they can best serve them as an employer. In an employee-market, employees are forced to evaluate things such as schedule flexibility, mental and physical wellbeing benefits, and competitive pay and healthcare. Now is the time for recent graduates to take advantage of these negotiating benefits by asking employers for what they want.

Jul 20, 2020

Escape The High Employee
Turnover Cycle

A high turnover rate occurs when there is an influx of people leaving a company, usually more than expected. Some factors that can drive employee turnover include stress, job satisfaction, and leadership. No matter the reason, a high turnover rate can cause unnecessary stress and could be detrimental to the success of a company. When hiring new employees, companies invest time and money into training and onboarding these individuals — So, high turnover rates can have a direct impact on financials. In fact, employers will need to spend the equivalent of six to nine months of an employee’s salary in order to find and train their replacement. Having a high turnover rate can also affect overall employee morale. Company culture is not just created by higher-ups & leadership — It’s influenced by every employee. So when a lot of these employees are picking up and leaving, it will change the culture and often for the worst. This could also ultimately affect what kind of talent your company can attract, which is just another negative implication that could harm a company’s success.

Jul 13, 2020

The Importance of Mentors For
Recent Graduates

Mentor and Mentee
Uncertainty is a common feeling among recent graduates– Especially for those who went through their whole undergraduate career without much guidance. College courses teach you the technical skills needed to be successful, but many students forget to build professional relationships while achieving their degree. These mentorships could quickly become imperative to their success following graduation. In fact, according to the American Psychological Association, students who have mentors generally do better while in school and following graduation compared to students without mentors.

Jul 06, 2020

The Relevancy of Digital Marketing in a Post-Covid Economy

Digital Marketing has seen a huge boost in relevancy in the past decade. With constant developments in technology playing a huge role in the business world, companies have had to stay up-to-date with the latest trends in order to be successful. Digital marketing includes topics such as email marketing, search engine optimization, and content marketing. Each of these areas requires a strategy to ensure that there is consistency across all platforms.


Jun 29, 2020

Bridging The Gap: Higher Education & Career Readiness

College is a time for students to develop skills that will fully prepare them for their future careers, right? Well, in theory, but nowadays students are finishing their degrees and then left to apply for “entry-level” jobs that require them to have skills they never learned before. This gap in learning is one of the reasons that many students are left without jobs following graduation.