The Relevancy of Digital Marketing in a Post-Covid Economy

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Digital Marketing has seen a huge boost in relevancy in the past decade. With constant developments in technology playing a huge role in the business world, companies have had to stay up-to-date with the latest trends in order to be successful. Digital marketing includes topics such as email marketing, search engine optimization, and content marketing. Each of these areas requires a strategy to ensure that there is consistency across all platforms.

COVID-19 has forced many businesses to quickly adapt their digital strategies since customers were restricted to online formats during quarantine. With people spending more time online while at home, it is the perfect opportunity for brands to digitally expose customers to their products and services. Websites like Facebook, Netflix, and Youtube all saw at least a 15% increase in usage since the beginning of 2020. This increase is exactly why companies shouldn’t ignore digital marketing in 2020. Digital marketing is especially important for small businesses that may not have the budget to advertise on a large scale. It allows you to reach more customers for less money than traditional methods, which is imperative when you are working on a tight budget.

For recent graduates, being knowledgeable in this marketing trend will make them more desirable to employers and may even score them a better-paying job with more security. Since digital marketing trends change about as often as everything else on the internet, it’s important to stay up-to-date with the latest trends. By investing in professional development experiences to remain relevant, recent graduates will become non-disposable and allow them to thrive in any position they take on.